Case Study: Freeletics achieves 80% faster time-to-market and 60% cost savings with Contentstack

Freeletics achieves flexibility, future growth with Contentstack

Freeletics, a fast‑growing AI-based fitness and mindset coaching company with nearly 50 million users across 160+ countries, needed a more powerful, flexible CMS after finding their prior system (used mainly for blogs) frustrating and lacking versioning and scheduling. Evaluating alternatives during a contract renewal, Freeletics selected Contentstack as their new headless CMS to serve as a central content hub and single source of truth.

Contentstack’s flexible feature set and integrations—implemented with help from software firm raw engineering to migrate over 6,000 pages in about three weeks—enabled Freeletics to publish more and experiment faster. With Contentstack, Freeletics reported a 58% increase in developer productivity, an 80% reduction in end‑to‑end cycle time (from 22.5 to 4.5 days), a 60% reduction in engineering costs, and translation cycles cut from over four weeks to under one week.

Freeletics

Christie L. Cleveland-Callanan

Senior Product Manager