Case Study: Extu accelerates reseller campaign delivery with Contentstack

Extu accelerates speed to market for reseller marketing campaigns

Extu, a through-channel marketing automation company working with nearly 4,000 reseller partners, needed a better way to manage and localize a high volume of campaign content. Before working with **Contentstack**, its content process was manual, slow, and error-prone, with translations handled through email and workflows that could take weeks.

**Contentstack** implemented a headless CMS that integrated with Extu’s proprietary marketing platform, DAM, and translation provider, while also centralizing workflow management across teams. The result was a 21% reduction in internal workflow steps, translated content reaching market 53% faster, and English content delivered 21% faster, with launch times cut from 34 to 16 days for translated content and from 14 to 11 days for English content.

Extu

Tara Yukawa

Vice President of Marketing Solutions