Case Study: EMMA launches campaigns 8x faster with Contentstack

Emma launches omnichannel campaigns 8x faster with Contentstack

EMMA, The Sleep Company, needed a better way to manage omnichannel content across its websites, marketplaces, and more than 3,500 physical stores as its hypergrowth outpaced its legacy technology. The existing CMS and e-commerce stack had become costly, rigid, and a bottleneck for business and marketing teams.

Contentstack provided a headless, MACH-based content management platform that gave EMMA version control, language isolation, and reusable content across channels and countries. With Contentstack, EMMA now launches campaigns 8x faster, can publish a new campaign in just 30 minutes, and has improved collaboration across teams, with 100+ users managing omnichannel content.

EMMA

Andreas Westerndorpf

Chief Technology Officer