Case Study: Ello Group accelerates publishing and improves SEO with Contentstack

Ello Group accelerates growth and publishes 10x faster with Contentstack

Ello Group, a retail and dining brand group, needed a faster way to manage content across multiple brands while improving customer experience, SEO, and acquisition. Its existing stack made publishing slow, required manual updates, and caused long delays for redirects and other changes. The company turned to Contentstack’s headless CMS to support its digital growth goals.

With Contentstack, Ello Group implemented a composable setup using headless CMS, Launch, Live Preview, and Automate to streamline content delivery and partner updates across more than 9,000 restaurant locations. The results were significant: publishing became 10x faster, asset creation improved by 90%, and site performance scores increased by 70%. Contentstack also helped Ello Group cut costs, speed up content resolution to minutes, and improve SEO and collaboration across brands.

Ello Group

Tom Pressman

Head of Digital Marketing