Case Study: DRINKS achieves an 80% reduction in development workload and personalized e‑commerce journeys with Contentstack

Drinks.com Cuts Development Cycles, Upgrades its E-Commerce Experience and Delivers Highly Personalized Customer Journeys with Our Headless CMS

DRINKS, owner of four major wine e‑commerce platforms (Martha Stewart Wine, Wine Insiders, Heartwood & Oak, and Barclays Wine), had no CMS and relied on developers for every content change, forcing updates into a two‑week sprint queue. To scale its sites, publish timely promotions, and deliver personalized experiences, DRINKS selected Contentstack’s headless CMS to remove the developer bottleneck and give marketing direct control.

Contentstack enabled marketing autonomy with modular blocks, staging/workflows, and easy integrations, allowing DRINKS to build an in‑house personalization engine (Q) that serves tailored storefronts and email content. The result: an 80% reduction in development workload (about 1,600+ hours saved per person per year), 24/7 content updates, dramatically higher productivity (reported up to 500x), and the ability to deliver highly personalized customer journeys — powered by Contentstack.

DRINKS

Kevin Kim

Lead Front-end Engineer