Case Study: Dawn Foods achieves 50% increase in online orders and 80% faster publishing with Contentstack

Dawn Foods finds recipe for online success

Dawn Foods, a global bakery manufacturer and supplier, needed to move from phone and in-person ordering to a scalable online ordering experience that could handle a large product catalog and payments. To achieve a developer-friendly yet business-user accessible CMS and a modern MACH (Microservices, API-first, Cloud-native, Headless) architecture, Dawn Foods selected Contentstack as its headless CMS and composable digital platform.

Contentstack worked with Dawn Foods and implementation partners to deliver a composable, API-first solution that lets marketing and business teams update and publish content without developer help. The results include more than 50% of customers registering to order online, content publishing that is 80% faster, six major releases in six months, and dozens of rapid front-end updates—demonstrating Contentstack’s impact on agility, speed, and online adoption.

Dawn Foods

Gireesh Sahukar

Vice President of Digital