Case Study: Schweitzer Engineering Laboratories (SEL) streamlines innovation with Contentstack

Contentstack has become a strategic partner in SEL’s success, enabling teams to simplify content curation and delivery

Schweitzer Engineering Laboratories (SEL), a manufacturer of digital products and systems for the power industry, needed a more modern way to manage website content as it scaled across 171 countries and five languages. Its outdated CMS was difficult for editors to use, required too much developer support, and made it hard to create new content types efficiently. SEL turned to Contentstack’s headless CMS to support its growing content and localization needs.

With Contentstack as its centralized content hub, SEL simplified content management, improved search and editing workflows, and enabled marketing to build new pages more independently using Modular Blocks and Global Fields. Contentstack also helped SEL streamline multilingual publishing with webhook-based workflows for translators. As a result, SEL reduced complexity, sped up content changes, minimized developer involvement, and created a stronger foundation for innovation and future growth.

Schweitzer Engineering Laboratories (SEL)

Brian Dorgan

Engineering Manager