Case Study: BSH achieves faster global publishing and localized control with Contentstack

BSH modernizes its global digital experience with Contentstack’s MACH-ready CMS

BSH, a leading global home appliance manufacturer, faced significant challenges managing content across its 12 brands and over 300 websites. Their legacy CMS created slow publishing workflows, operational friction for editors, and limited localization capabilities, with even minor updates taking up to 30 minutes to appear. BSH needed a faster, more flexible solution that fit their new composable architecture without replacing critical existing systems.

By implementing Contentstack's headless CMS, BSH gained a composable, MACH-ready foundation. The key solution was Contentstack's ability to publish content by specific locale, allowing country teams to operate on their own timelines. This enabled instant previews, streamlined localization through a new translation suite, and seamless integration with their ecosystem. As a result, BSH dramatically accelerated time-to-market for campaigns, standardized content models across all brands, and empowered local markets to deliver tailored digital experiences at scale.

B/S/H

Nils Brüsehaber

Product Owner, Global Digital Services