Case Study: Brad’s Deals streamlines content operations with Contentstack

Brad’s Deals revolutionizes its content strategy with bespoke automations

Brad’s Deals, a retail and e-commerce company serving 5.5 million customers a month, was managing a fragmented content environment across as many as five disconnected CMSs. This made publishing slow, manual, error-prone, and heavily dependent on developers, limiting the team’s ability to launch timely campaigns and maintain accurate links for affiliate revenue. Contentstack helped Brad’s Deals move toward a more unified, composable content strategy with its Headless Content Management platform and Automate capabilities.

With Contentstack, Brad’s Deals consolidated content workflows, integrated legacy systems, and built custom automations for tasks like link generation, image captions, product data backfills, and publishing updates to Slack and Elasticsearch. The impact was significant: 70% lower cost per subscriber on Contentstack-based pages, 95% faster production time, and 99% quicker publish time. Contentstack also helped reduce developer dependency and enabled editors, marketers, and merchandising teams to work faster and publish richer content from one place.

Brad’s Deals

Eric Agnew

Principal Engineer