Case Study: Bol boosts click-through rates with Contentstack

bol.com boosts click-through rates with Contentstack

Bol, a top online retailer in the Netherlands and Belgium, needed to replace an outdated CMS that could only manage website content and required HTML coding for changes. They sought a headless CMS from Contentstack to manage content across both their website and app, empower their marketing team, and integrate seamlessly with their existing services.

Contentstack provided a flexible headless content management solution that enabled bol to roll out content gradually, manage multilingual localization, and integrate with their product systems. This implementation led to a significant 3-40% increase in click-through rates, improved website accessibility to 94%, and enhanced performance to 92%, allowing for faster content experimentation and a better customer experience.

Bol.com

Lennart Billekens

IT Architect