Case Study: Boels Rental launches a modern careers website with Contentstack

Boels launches a modern new careers website with Contentstack

Boels Rental, one of Europe’s largest construction rental companies, needed a modern careers website that better reflected its global, innovative employer brand. Its traditional CMS was too inflexible to support engaging, localized content across nine locales, and the company wanted to communicate more effectively with candidates and fill vacancies faster.

With Contentstack’s Composable DXP and headless content management, Boels migrated its careers site and gave teams more control over content modeling, media, search, and reusable assets. The new site now receives 15,000 monthly sessions and drives 1,200 applications per month with a 9.5% conversion rate, while also creating a single source of content that supports future site migrations and broader digital initiatives.

Boels Rental

Kimberley Frenken

Product Owner Careers Website