Case Study: BISSELL boosts mobile engagement and localization with Contentstack

BISSELL reimagines a connected mobile experience

BISSELL, the pet-inspired homecare brand, wanted to modernize its connected product experience with a new mobile tech stack and CMS that could improve personalization, localization, and support a future web strategy. Working with Contentstack’s headless CMS, BISSELL set out to simplify content management across mobile and web while creating a better digital experience for customers in global markets.

Contentstack helped BISSELL launch a redesigned mobile app in just three weeks, with all app content, images, PDFs, user guides, and tutorials managed through the platform. The result was localization in seconds instead of weeks or months, 100% in-app uptime, zero support tickets since launch, and 100,000 monthly users, with 60,000 app downloads in the first 30 days.

BISSELL

Aaron Pittenger

Sr. Manager