Case Study: Berlitz achieves 126% increase in lead conversions with Contentstack

Berlitz Sees 126% Increase in Lead Conversions After Adopting Headless CMS

Berlitz, a global language education and leadership training company with over 500 branches in 70+ countries, faced inconsistent regional websites and brand fragmentation that hurt enrollment and growth. To centralize content management and provide a user-friendly platform for both business and technical teams, Berlitz adopted Contentstack’s API-first CMS.

Contentstack helped Berlitz build a centralized, editor- and developer-friendly marketing platform that empowered regional teams, enabled branded front-end layers (paired with Gatsby and Contentstack’s image optimization), and improved site performance. As a result, Contentstack’s solution drove a 126% increase in lead conversions, 40% year-over-year revenue growth, and page load times that were 133% faster.

Berlitz

Peter Gorman

Vice President of Product Technology for Marketing