Case Study: Air France-KLM streamlines omnichannel content operations with Contentstack

Air France-KLM streamlines content operations and omnichannel strategy on Contentstack

Air France-KLM, a major global air transport group, was struggling with a complex legacy, multibrand CMS setup that made it hard to personalize experiences, reuse content, and update information quickly across channels. With multiple CMSes and a monolithic architecture, even small content changes could take up to two weeks, slowing digital operations and limiting the company’s ability to deliver a consistent customer experience.

To address this, Air France-KLM adopted Contentstack’s headless, composable CMS as a single source of truth for content across websites, intranet sites, and other touchpoints. Contentstack helped the team break content into reusable pieces, improve governance with taxonomy, and streamline operations; projected benefits include 50% lower development costs, a 20% decrease in service line calls, and a 15% reduction in translation costs, while also laying the groundwork for greater omnichannel personalization.

Air France KLM

Lydie Rodrigues

Solution Manager for Content