Case Study: Workhuman doubles nomination flow starts and submissions with Contentsquare

Workhuman doubles nomination flow starts and submissions with Contentsquare

Workhuman, a company focused on employee empowerment through its Social Recognition® platform, sought to optimize its award nomination flow to improve the user experience. They partnered with Contentsquare, using its Product Analytics solution (specifically Heap by Contentsquare), to pinpoint where users were encountering friction in the multi-step process.

Using Contentsquare's Heap Illuminate and Autocapture features, Workhuman gained granular insights into user behavior and effort on each step of the nomination flow. This allowed them to prioritize and target specific pain points with adapted onboarding guides. The solution resulted in a double-digit (2x) increase in nomination flow starts and submissions, which equated to more award redemptions for the customer.

Workhuman