Case Study: E.ON achieves clearer digital experience insights with Contentsquare

Why E.ON chose Contentsquare to amp up their digital experience analytics

E.ON, one of Europe’s largest energy network and infrastructure providers, needed a better way to understand website user behavior and customer journeys across its high-traffic digital properties. Before adopting Contentsquare, E.ON relied on fragmented web analytics and heatmapping tools, making it difficult to get a unified view of engagement, compare segments, and see exactly what customers were interacting with.

E.ON implemented Contentsquare’s digital experience analytics platform, including Journey Analysis, live zoning, and visual data insights, with integration to its existing customer feedback management software. As a result, E.ON gave CRO specialists, web analysts, and digital teams one shared platform for actionable insights, helping them spot funnel bottlenecks, validate low-NPS sessions, and identify where to optimize content and attribute revenue impact more effectively.

E.ON

Maarten Westdorp

Head of Digital Marketing Scaling