Case Study: Moss Bros achieves a 13% revenue boost with Contentsquare

Using Behavioral Insights to Boost Revenue by 13%

Moss Bros, one of the U.K.’s leading menswear brands, used Contentsquare to investigate why shoppers were dropping off between product detail pages and checkout. The team also found that scroll depth on product pages was lower than on the rest of the site, creating a challenge in driving customers further down the funnel.

Using Contentsquare’s Heatmaps insights, Moss Bros identified that visitors who engaged with reviews and recommended products were more likely to convert. The team then used Dynamic Yield by Mastercard to redesign product pages with a tabbed layout, keeping key content just below the fold. This Contentsquare-led change helped boost revenue by 13%.

Moss Bros

Matt Henton

Head of eCommerce