Case Study: TreeHouse achieves +25% conversion growth with Contentsquare

Treehouse increases conversions by 25% with Contentsquare

Treehouse, a Rotterdam-based digital company managing Dutch rental housing platforms, needed a deeper understanding of user behavior to fuel its conversion rate optimization (CRO) program. Relying only on Google Analytics provided fragmented insights, making it difficult to identify why users dropped off and how to improve conversions across their sites. They turned to Contentsquare's Experience Analytics for a clearer view of the customer journey.

Using Contentsquare's zone-based heatmaps, Treehouse identified underused high-intent features, like a 'favorites' button, and replicated successful elements across their different platforms. This data-driven approach informed targeted A/B tests. Within nine months, Contentsquare helped Treehouse achieve a 25% increase in overall conversion rate, an 8% boost in homepage click-through rates, and a 16% rise in mobile feature engagement, transforming their CRO program.

Treehouse