Case Study: TomTom boosts email CTR and conversion rates with Hotjar by Contentsquare

TomTom boosts email CTR by 491% with Contentsquare

TomTom, the independent navigation company, needed to understand user behavior to boost conversions but required a solution that guaranteed strict data privacy and GDPR compliance. They turned to Hotjar by Contentsquare, leveraging its Voice of Customer, Surveys, Heatmaps, and Session Replay tools to gain these insights without compromising security.

By implementing Contentsquare's platform, TomTom's team identified and fixed critical UX issues, such as a problematic checkout flow, and gathered qualitative feedback to inform marketing copy. Using Contentsquare's tools led to a 491% increase in email click-through rate and a 49% increase in conversion rates on landing pages.

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