Case Study: Modibodi achieves an additional $10K per month with Contentsquare

This 5-minute filter optimization update earned Modibodi an additional $10K a month

ModiBodi, a leader in sustainable and reusable absorbent apparel, wanted to improve product discovery on its ecommerce site after launching its All Gender Collection. Working with Contentsquare, the team needed to understand how shoppers were using PLP filters and how to make them easier to find and more effective.

Using Contentsquare’s performance analysis and Impact Quantification, ModiBodi reordered its filter options to prioritize the high-performing Size filter. This small change drove a +122% increase in revenue per click for Size, more than doubled revenue per click on the Apply Filters CTA, and lifted revenue by +23% on mobile and +5% on desktop, generating an extra $4.4K monthly on mobile and $5.4K on desktop.

ModiBodi