Case Study: Thinx achieves 5X higher quiz conversion with Heap by Contentsquare

Thinx boosts quiz conversion 5X with Contentsquare

Thinx, a retailer specializing in period-proof underwear, faced challenges in scaling their user acquisition and identifying areas for UX improvement. They were using a legacy analytics tool that couldn't keep up with their rapid site changes and experience updates, which strained their engineering resources. They turned to Contentsquare's Heap product analytics tool for a solution that would reduce technical overhead and support their advanced data aspirations.

By implementing Contentsquare's Heap, which uses Autocapture to reduce the need for manual tracking, Thinx empowered multiple teams with data. The solution enabled a BI developer to quickly fulfill reporting requests, a community manager to accurately measure ambassador campaign performance, and a UX researcher to optimize a product quiz. Contentsquare helped Thinx achieve a 5x increase in conversion rate for quiz users and a 90% retention rate among those users.

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