Case Study: Teikametrics reduces user frustration with Contentsquare's Heap and Intercom integration

Teikametrics prevents user confusion with Contentsquare and cuts support messages to 0

Teikametrics, which provides AI-enhanced optimization tools for eCommerce sellers, wanted to proactively prevent user frustration on its platform. Their challenge was identifying where users were getting confused during their site journey in order to head off support issues before they occurred. They turned to the Product Analytics capabilities from Contentsquare to gain these insights.

Using Contentsquare, specifically its Heap integration, Teikametrics defined events that triggered when users reached problematic pages or exhibited stuck behavior. These events linked to their Intercom system to deliver proactive, personalized guidance messages at the exact point of frustration. The solution from Contentsquare eliminated user confusion on a specific display issue, resulting in zero subsequent support messages about it, and has allowed the team to systematically prevent upset customers and reduce support contacts.

Teikametrics