Case Study: TechSmith builds better products with Hotjar by Contentsquare

TechSmith boosts UX insights with Contentsquare using heatmaps and surveys

TechSmith, a software company known for products like Snagit and Camtasia, sought to move away from guesswork in product development. Their challenge was to identify broad opportunities for improvement and understand user frustrations across their web properties. To achieve this, they turned to Hotjar by Contentsquare for tools like Heatmaps and Voice of Customer surveys.

Using Contentsquare's solution, TechSmith integrated behavioral data and direct feedback across departments. The team used heatmaps to validate design changes and triggered surveys to pinpoint user frustrations. This data-driven approach allowed them to make targeted improvements, such as making website elements more intuitively clickable, which enhanced the customer experience and reduced development mistakes by validating assumptions with concrete user data.

TechSmith