Case Study: RingCentral achieves a 25% conversion increase with Contentsquare

Streamlining the customer journey using behavioral data

RingCentral, a high-traffic website with visitors dropping off before converting, needed a holistic view of customer behavior to better understand how people were interacting with its site. Using Contentsquare, the team sought to combine quantitative and qualitative data to uncover where customers were stumbling and why the website was not always delivering an optimal experience.

Contentsquare helped RingCentral identify high-converting opportunities, remove or redesign problem areas, and improve the customer journey with more actionable behavioral insights. The impact was measurable: a test on the main lead capture form drove an immediate 25% increase in conversion rate, and Contentsquare became a key input for RingCentral’s ongoing website decisions and experimentation.

RingCentral

Lisa Friedman

Associate Vice President of Web Marketing and eCommerce