Case Study: Sonepar achieves over 300% platform adoption growth with Contentsquare

Sonepar increases platform adoption by 300% with Contentsquare

Sonepar, a global leader in B2B electrical distribution, faced the challenge of creating a seamless omnichannel experience across its many digital and physical touchpoints. Their operations had grown in silos, leading to a disconnected customer journey. To move away from gut instinct and make data-driven decisions, they partnered with Contentsquare and its Experience Analytics platform to gain deeper insights into customer behavior.

Using Contentsquare, Sonepar analyzed behavior across touchpoints to uncover friction, validated A/B tests with behavioral data, and expanded real-time insights to more teams. This solution led to faster, data-driven decision-making and significant measurable impact, including an increase in platform adoption rate by over 300% and a 44% growth in active users. Customer satisfaction also improved, marked by a rise in Net Promoter Score.

Sonepar