Case Study: PointsBet achieves smoother betting experiences and higher conversion with Contentsquare

PointsBet prevents 1,400 missed bets with Contentsquare

PointsBet, a leading online sports betting operator, faced the challenge of understanding the "why" behind user behavior on its digital platform. Relying on traditional analytics like Google Analytics provided only broad, quantitative data, which was insufficient for reducing friction and churn. To gain deeper qualitative insights, PointsBet implemented the Contentsquare experience intelligence platform.

Using Contentsquare's behavioral analytics, including heatmaps, funnel analysis, and automated alerts, PointsBet pinpointed UX issues in key processes like wagering and bet placement. The solution enabled targeted optimizations that reduced frustration and drop-offs. Measurable results included enabling 1,400 customers to place bets via proactive error alerts and improving bet completion rates. Contentsquare has become a core tool across multiple teams, driving data-driven roadmaps and enhancing both customer experience and business performance.

PointsBet