Case Study: Pirelli achieves a 14% increase in conversion rate with Contentsquare

Pirelli boosts conversion rate by 14% with Contentsquare

Pirelli, a global automotive tire company, faced the challenge of simplifying its complex online shopping experience to better showcase its products and increase conversions across its six websites, which receive over 25 million annual visitors. To understand real user behavior and identify friction points, Pirelli partnered with vendor Contentsquare and its Experience Monitoring product.

With Contentsquare, Pirelli's team gained essential insights into user behavior, which allowed them to adapt pages based on how people actually used them rather than assumptions. This data-driven approach, combined with building a cross-functional internal team, led to a more effective and collaborative optimization process. The solution implemented by Contentsquare resulted in a significant +14% increase in site-wide conversion rate, the release of 12 experiments in just nine months, and a higher-than-expected win rate.

Pirelli