Case Study: Orange Belgium triples web conversions with Contentsquare

Orange Belgium triples web conversions with Contentsquare

Orange Belgium, a leading telecommunications operator, faced a challenge in leveraging customer experience data to make timely, impactful decisions. Their data was siloed across teams, and insights arrived too late to influence critical choices, especially for their digital-only sub-brand hey!, where the eshop was the sole sales channel. They partnered with Contentsquare to gain comprehensive visibility into user behavior using its Product Analytics, Journey Analysis, and Heatmaps.

By implementing Contentsquare's platform, Orange Belgium gained full visibility into user journeys, integrated Voice of Customer surveys to understand the 'why' behind behavior, and used real-time monitoring to protect revenue during a major platform relaunch. The results were significant: Contentsquare helped them achieve a 3x growth in global web conversion, a 67% increase in conversion rate, a 15-point CSAT uplift, and protected half of their sales by identifying a critical issue before a full launch.

Orange Belgium