Case Study: Optimum boosts checkout conversion by 7.8% with Contentsquare Sense Analyst

Optimum boosts checkout conversion by 7.8% with Contentsquare

Optimum, a leading telecommunications provider in the United States, faced a challenge in understanding the 'why' behind user behavior on its ecommerce site. Using traditional analytics tools like Adobe Analytics and Google Analytics, the team could see performance metrics but lacked behavioral context, creating a reactive and time-consuming analysis process that relied on a single point of dependency.

By implementing Contentsquare's Sense Analyst, an AI-powered analytics agent, Optimum automated its analysis. The solution identified critical checkout friction, which the team quickly fixed. This resulted in a measurable +7.8% increase in shopper-to-order conversion rate, cut analysis time from hours to minutes, and democratized insights across 30+ active Contentsquare users.

Optimum