Case Study: OppLoans boosts conversion by 5% with Heap by Contentsquare

OppLoans boosts conversions by 5% with Contentsquare

OppLoans, a financial services company providing loans to non-prime borrowers, needed a sophisticated and granular view of its user data to optimize its marketing funnel. Their internal engineering team lacked the bandwidth to build a solution, so they required a lightweight, codeless analytics platform from a vendor like Contentsquare to handle user attribution and provide comprehensive datasets.

By implementing Contentsquare's Product Analytics solution, OppLoans gained the ability to identify and eliminate friction points in its customer journey. This led to a 5% increase in conversion rates and a seven-figure annual revenue uplift. The Contentsquare platform also accelerated partner onboarding and expanded to other departments, providing the company with direct, real-time visibility that improved operational efficiency.

OppLoans