Case Study: Olaplex achieves a smarter digital experience with Contentsquare

Olaplex boosts checkout conversions 18% with Contentsquare

Olaplex, a haircare brand, faced challenges in understanding customer journeys on its global website, underutilizing its educational content, and needing a data-driven approach for a major redesign. They partnered with digital analytics vendor Contentsquare, utilizing its Experience Analytics platform including Zone-based Heatmaps and Journey Analysis, to move away from guesswork and base decisions on real user behavior data.

Using Contentsquare's tools throughout the pre-launch, launch, and post-launch phases, Olaplex gained insights to optimize its site design and user experience. The results from the Contentsquare-driven redesign were significant, including an 18% increase in checkout conversions, a 31% improvement in overall conversion rates, and a 51% improvement in site loading speed. This data-backed approach established a new standard for decision-making within the company.

Olaplex