Case Study: Northwestern Mutual becomes data-driven with Heap by Contentsquare

Northwestern Mutual cuts search errors by 40% with Contentsquare

Northwestern Mutual, a financial services company, sought a self-service analytics solution to make its product team more data-driven. Their central data team was stretched too thin, and existing tools like Google Analytics were either too basic or too complex. They chose Heap by Contentsquare's Product Analytics to provide deep, customizable insights their product managers could use directly.

Using Heap by Contentsquare, Northwestern Mutual empowered product managers to track feature adoption, analyze complex customer journeys, and run sophisticated retention analyses. The solution delivered measurable results, including increasing adoption of a specific feature from 3% to nearly universal acceptance, decreasing internal search errors by 40%, and boosting engagement with a key mobile app feature by 20%. Contentsquare transformed how the company uses data to guide decisions and improve products.

Northwestern Mutual