Case Study: MillerKnoll optimizes customer journeys and roadmap prioritization with Contentsquare

MillerKnoll boosts add-to-cart rates with Contentsquare

MillerKnoll, a global collective of furniture design brands, faced challenges in understanding the complex online customer journey for its high-consideration products. Relying on surface-level data from tools like Google Analytics, the team struggled to determine what information customers needed and when, making it difficult to optimize their site. They turned to Contentsquare's Experience Analytics platform to uncover the 'why' behind customer behavior and connect these insights.

Using Contentsquare's zone-based heatmaps and analytics, MillerKnoll's team gained actionable insights to redesign site navigation and product pages, removing low-engagement content. This data-backed approach led to a more optimized customer journey, resulting in measurable improvements including a higher add-to-cart rate and reduced bounce rates. Contentsquare enabled the team to build a quantifiable, prioritized roadmap based on business impact.

MillerKnoll