Case Study: MediaMarkt boosts checkout conversions with Contentsquare

MediaMarkt cuts checkout abandonment by 31.5% with Contentsquare

Europe’s leading consumer electronics retailer MediaMarkt faced significant customer drop-off, particularly on mobile, during its online checkout process. Using Contentsquare's experience intelligence platform, specifically its Journey Analysis and Heatmaps, the digital team needed to pinpoint the exact friction points causing users to abandon their carts at key stages like payment and order summary.

By implementing Contentsquare, the team accurately mapped user behavior, identifying specific loops and recurrences in the checkout journey. This allowed for targeted optimizations to the design and flow. As a result, MediaMarkt significantly reduced drop-offs, increased its overall checkout conversion rate, and drove digital revenue growth, while enabling its team to prioritize improvements more efficiently.

MediaMarkt