Case Study: Matalan achieves +400% ROI with Hotjar by Contentsquare

Matalan boosts checkout conversions by 1.23% with Contentsquare

The UK fashion and homeware retailer Matalan needed to understand the 'why' behind user behavior on their ecommerce site. Their UX team, operating with limited budget and primarily quantitative data, lacked qualitative customer feedback and made decisions based on intuition rather than solid insights. They turned to Hotjar by Contentsquare to gather user feedback non-intrusively.

By implementing Hotjar by Contentsquare, Matalan used session recordings and incoming feedback to identify and fix specific website issues, particularly in the checkout process. This data-driven approach allowed them to create better hypotheses for A/B testing. Using Contentsquare's tools, Matalan improved checkout conversions by 1.23%, increased the number of winning A/B tests by 17%, and delivered a 400% ROI within nine months.

Matalan