Case Study: GoPro increases product detail page conversions with Contentsquare

Leveraging customer behavior insights for a standout brand experience

GoPro aimed to increase its direct-to-consumer sales while also inspiring all site visitors to prefer its brand, regardless of where they ultimately made a purchase. This dual challenge required a bold, content-rich website design that deviated from traditional eCommerce standards. To understand how this immersive content affected user behavior, the GoPro digital team leveraged Contentsquare's customer journey analysis and behavior insights.

Using Contentsquare's visualization tools, the team analyzed in-page engagement to confidently implement a "more is more" content strategy. This data-driven approach allowed them to create a highly effective, customer-centric experience. As a result, GoPro saw an 80% increase in conversions from the newly designed product detail page and has since integrated Contentsquare into all of its design and merchandising processes.

GoPro

Eumir Nicasio

Head of Product, Digital & eCommerce