Case Study: LendingClub boosts customer conversions with Contentsquare

LendingClub reallocates 78,400 labor hours with Contentsquare

LendingClub, a major online credit marketplace, faced challenges with its previous web analytics tool, which provided inaccurate data and lacked flexibility for advanced user behavior analysis. This made it difficult to answer specific questions about customer journeys and friction points. Seeking a more robust solution, LendingClub turned to Contentsquare's Product Analytics (formerly Heap) to gain deeper insights into their digital customer experience.

By implementing Contentsquare, the team automatically captured comprehensive user interaction data without needing to predefine events. This enabled them to identify and prioritize specific validation errors that were causing friction in the loan application process. The solution provided measurable results, including the reallocation of over 78,400 labor hours and a lift in principal loan volume exceeding $1 million, allowing LendingClub to serve thousands of additional customers.

LendingClub