Case Study: Kendra Scott boosts ecommerce performance with Contentsquare

Kendra Scott boosts PLP conversion 74% with Contentsquare

Kendra Scott, a global jewelry and lifestyle brand, faced the challenge of redesigning the website for its sister brand, Yellow Rose, to create a distinct and improved digital experience. The UX/UI design team needed detailed, self-service insights into user behavior to make data-driven decisions without relying on guesswork. They turned to Contentsquare and its experience intelligence platform, including products like Sense and zone-based heatmaps, to understand how customers were actually using the site.

Using Contentsquare, the team gained visual insights that revealed unexpected user navigation patterns, validated customer feedback at scale, and accelerated research with AI. This enabled them to design new, flexible website components. The results included a 74% increase in conversion on product listing pages, a 35% decrease in homepage bounce rate, and a 10% increase in session time on product pages. Contentsquare helped the team work more effectively by accelerating time to insight and enabling data-driven decisions.

Kendra Scott