Case Study: INKEY boosts engagement and conversions with Contentsquare

INKEY boosts conversion 155% with Contentsquare

Inkey, a UK-based skincare brand, faced the challenge of optimizing its three main interactive skincare tools to drive customer engagement and commercial impact. They needed a unified platform to capture granular data, perform comprehensive analysis, and move beyond assumptions about tool performance. They partnered with Contentsquare and its Experience Intelligence platform to gain these deep, actionable insights into customer behavior.

Using Contentsquare's features like dashboards, funnel analysis, and heatmaps, Inkey made data-driven optimizations to each tool. This resulted in significant measurable impacts, including a +258% higher conversion rate and a +40% higher average order value for customers who engaged with their Skincare Quiz. Contentsquare provided the trusted data that proved the value of these tools, enabling Inkey to focus on the experiences that drive the most value for both the business and its customers.

Inkey (formerly the Inkey List)