Case Study: Škoda achieves +44.5% YoY stock locator conversions with Contentsquare

Increasing test drive visits by 40%

Škoda UK, part of the Volkswagen Group, needed a better way to understand its end-to-end digital customer journey and improve ecommerce performance. Before using Contentsquare, the team relied heavily on intuition rather than behavioral data, making it harder to optimize landing pages, connect user feedback to actions, and demonstrate impact to senior management.

With Contentsquare’s experience intelligence platform, Škoda used heatmaps, session replays, Voice of Customer, and experience monitoring to refine key model landing pages and guide more users to the stock locator page. The result was a +44.5% YoY increase in conversion rate on the stock locator page, along with better engagement, improved customer satisfaction, and more efficient team decision-making.

Škoda

Chris Whitmore

Digital Transformation Manager