Case Study: Leeds Building Society achieves 40% higher product page conversion with Contentsquare

Increasing conversion on key savings pages

Leeds Building Society, a U.K. financial institution serving over 800,000 members, was seeing weak conversion on its key savings pages and wanted to understand whether users were following the intended sales path. The digital team used Contentsquare to analyze user behavior and identify where visitors were getting frustrated or leaving the site.

With Contentsquare’s Journey Analysis and Heatmaps, Leeds Building Society discovered users were looping between product pages and homepages, and that comparator-site visitors were often exiting after landing on a product page. Based on these insights, the team redesigned product homepages and pages and added a comparison tool, leading to a 40% increase in average conversion rate across product pages and up to 80% growth on some pages.

Leeds Building Society

Rosie Dent-Spargo

UX Designer