Case Study: Huel achieves a 30% increase in new customer conversions with Contentsquare

Huel increases new customer conversions by 30% with Contentsquare

Huel, a global nutritionally complete food company, faced analytics challenges with its existing Google Analytics setup, particularly in tracking granular user behavior, understanding its account area usage, and measuring the effectiveness of new features like subscription cancellation saves. This lack of detailed insight into the customer journey was a blind spot for the eCommerce team. To address this, they implemented Contentsquare's Product Analytics solution (specifically Heap by Contentsquare).

By using Contentsquare, Huel gained a unified and granular view of user behavior, enabling faster funnel analysis, effective A/B testing, and detailed tracking of new features. The solution provided significant time savings over previous methods and delivered impactful results, including a 30% increase in new customer conversions in key markets and a 15% decrease in weekly subscription cancellations. Contentsquare became integral to Huel's data-driven culture, providing insights across multiple teams.

Huel