Case Study: HubSpot Academy boosts signups by 10% with Contentsquare Surveys

HubSpot Academy boosts signups by 10% with Contentsquare

HubSpot Academy, the worldwide leader in inbound marketing and sales education, faced a challenge with its course registration page. The page was trying to address too many visitor types at once, its messaging was convoluted, and the design was dated, which was causing friction and preventing signups. To understand why visitors were abandoning the page, they used the Voice of Customer Surveys service from Contentsquare.

By implementing Contentsquare's on-site exit intent survey, the team quickly gathered direct feedback from visitors. This data revealed specific points of confusion, which they immediately acted upon by updating content. These insights then informed a full page redesign. Using Contentsquare led to a 10% uplift in conversions on the new page design, a significant boost in course signups.

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