Case Study: Zoopla drives smarter personalization with Contentsquare

How Zoopla uses Contentsquare and Optimizely to build and refine its personalization strategy

Zoopla, the British residential property software and data company, needed to advance its analytics journey and turn first-party data into a more personalized digital experience for users. Working with Contentsquare, alongside Optimizely, Zoopla focused on improving journey clarity and removing bottlenecks in its analytics and experimentation processes.

Contentsquare helped Zoopla use Journey Analysis and customer segmentation to map user behavior, support testing, and personalize the experience across devices and channels. As a result, Zoopla’s digital teams gained faster access to insights, product managers and designers could self-serve experiments, and the company strengthened its personalization strategy with more efficient workflows and a scalable foundation for future growth.

Zoopla

Veronica Saha

Head of Analytics