Case Study: Zenni achieves a 3.5% conversion increase with Contentsquare

How Zenni increased conversions by 3.5% and recovered $15M in revenue with homepage optimization

Zenni, the direct-to-consumer eyewear brand, wanted to grow market share and revenue by improving its digital customer experience. Working with Contentsquare’s Experience Intelligence platform, the team set out to identify where shoppers were getting stuck on the website and find quick wins to reduce friction, especially on the high-traffic homepage.

Using Contentsquare’s Heatmaps and testing alongside Optimizely, Zenni optimized above-the-fold content, elevated the CTA and value proposition, streamlined navigation, and added a trust banner. As a result, homepage click-through rate increased from 6% to 15%, conversions rose by 3.5%, and Zenni recovered $15M in revenue in just three months through the changes driven by Contentsquare.

Zenni

David Ting

CTO