Case Study: Wolverine Worldwide reduces bounce rates by 22% with Contentsquare

How Wolverine used Contentsquare to reduce bounce rates by 22%

Wolverine Worldwide, a global marketer of branded footwear and apparel, struggled with limited visibility into how customers navigated its site and where they were dropping off. Using Contentsquare’s Experience Intelligence platform, the team needed a better way to understand customer behavior and journeys, especially around error pages that were hurting site performance.

Contentsquare helped Wolverine Worldwide identify that many users landing on the Merrell UK 404 page were exiting the site, often because they were trying to reach out-of-stock products. The team used this insight to add redirects, quick links, and a more branded 404 design, which led to a 32% drop in exit rate and a 22% drop in bounce rate, saving more than £10,000 in projected annual revenue.

Wolverine Worldwide

Louise Zanier

Senior eCommerce Manager