Case Study: WhistleOut achieves deeper user behavior insights and faster optimization with Contentsquare

How WhistleOut uses Contentsquare to understand user behavior

WhistleOut, an Australia-based cell phone and internet plan comparison site, needed a better way to understand user behavior and improve conversion on its mature website. Before Contentsquare, the team relied on conventional analytics and heat-mapping tools that lacked the detail and speed they needed to evaluate complex tools, filters, and page interactions.

Using Contentsquare, WhistleOut’s UX & Optimization team gained instant visibility into clicks, attractiveness, time to first click, exposure rate, and revenue impact, while also using Journey Analysis to dig deeper into A/B test results. The company saved significant time on data gathering, avoided wasted effort, and found clearer ways to improve its search tools and on-site experience, helping guide experimentation across UX, marketing, editorial, and product teams with more confident, data-driven decisions.

WhistleOut

Jacqui Dent

Digital Optimization Specialist