Case Study: TotalEnergies achieves unified data-driven decision-making with Contentsquare

How TotalEnergies is improving the digital experience for energy customers with Contentsquare

TotalEnergies, a multi-energy company and electricity/gas supplier in France, needed a way to unify fragmented analytics and connect user experience data to business outcomes. As the company expanded in a competitive energy market, its teams struggled with siloed tools, inconsistent reporting, and time-consuming manual data preparation for daily reviews.

Contentsquare helped TotalEnergies implement Data Connect, which automatically exported behavioral, performance, and error data into its Google Cloud Platform warehouse via BigQuery. This created a single, SQL-ready dataset that improved reporting, accelerated technical issue resolution from days to hours, and saved significant manual effort; it also surfaced business impact more clearly, including identifying a 14.7% sales drop tied to site performance issues and improving alignment across product, marketing, sales, IT, and leadership.

TotalEnergies

Dirk Biesmans

Head of Digital