Case Study: Salomon boosts digital customer experience with Contentsquare

How Salomon relies on Contentsquare to optimize the digital customer experience

Salomon, the French outdoor sports brand, was undergoing a major shift from a B2B model to direct-to-consumer ecommerce, making its website central to growth across Europe, North America, and China. To support a smoother online experience across a large product catalog and frequent collection launches, Salomon turned to Contentsquare to better understand customer behavior and identify friction in the digital journey.

Using Contentsquare’s experience intelligence platform, Salomon monitored engagement and conversion with dashboards and reports, prioritized A/B tests, and tailored content by country to match local buying habits. Contentsquare also helped make data more visual and accessible across teams, improving decision-making and supporting a more granular merchandising analysis module, with the result of clearer optimization priorities and more personalized ecommerce experiences.

Salomon

Thibault Bourret

E-Visual Merchandiser EMEA