Case Study: Royal Caribbean achieves +4% mobile conversions with Contentsquare

How Royal Caribbean International used Contentsquare to boost mobile conversions by +4%

Royal Caribbean, the cruise company serving over 300 destinations, wanted to improve its digital booking experience and drive more direct self-service bookings through its website and mobile channels. To do that, the team turned to Contentsquare and its Experience Analytics product to understand why mobile customers were dropping off during checkout and where friction was hurting conversions.

Using Contentsquare’s segmentation and heatmaps, Royal Caribbean discovered that a large mobile login banner was pushing key form fields below the fold and causing exits. After redesigning the banner and validating the change with A/B testing, Royal Caribbean achieved a +4% increase in mobile conversion rates, along with lower bounce and abandonment and better customer satisfaction, proving the impact of Contentsquare.

Royal Caribbean

Jessica Dewing

Senior Product Manager